US vs Them
| Concept | Us | Them |
|---|---|---|
| Jewelry Type | Gold plated jewelry | Gold color jewelry |
| Product Handmade | 90% of our products are handmade | Imported products |
| Leather Quality | Grade A+ of genuine leather | Any leather |
| Warranty | Lifetime warranty | No warranty |
| Resizing Option | Resizing option available (handmade) | No resizing option, only available stock |
| Size Options | Your requested size | Available size |
| Customer Base | More than 15,000 customers | Few customers |
| Website Reviews | More than 1800 positive reviews on website | Few reviews |
| Industry Position | We lead the industry | They follow us |